5 Ways To Improve Your Recruiting Process In Nigerian Recruitment
In an increasingly competitive globalized environment, it is essential to recruit the best possible profiles to ensure the competitiveness of a company. But today, this is a challenge in all economic sectors. For more details about nigerian recruitment click here.
In this post we give you 5 tips that allow you to optimize your recruitment and that correspond to the different stages of the hiring process: take care of your company's brand, write a clear and detailed offer, multiply the channels of diffusion of the offer, simplify the selection process and automates time-consuming administrative procedures.
Our goal is that you can find the profiles you are looking for in the most efficient way in nigerian recruitment. So don't wait any longer, read our tips!
1. Take Care Of Your Employer's Brand
Today, posting a simple job opening and contacting a candidate through LinkedIn is no longer enough to attract the best talent . The competition is fierce and the candidates very selective. Therefore, it is important that the company takes care of its brand to ensure effective recruitment.
The company's brand indicates the image that it wants to convey to your potential candidates and employees . For this reason, we advise using marketing techniques in human resources departments to make your company attractive and promote a better candidate experience .
How to create an attractive employer brand?
First, the foundation of a good reputation for a business is having happy employees . This involves many factors: good working conditions, pay and benefits, work environment, management style (trust, respect, etc.), etc.
Employees are the first spokespersons for a company . Whether or not they are satisfied with their work, this will be known. Today, with the hegemony of social media, any negative experience can spread in seconds and can easily affect a company's reputation. Therefore, it is important to keep employees satisfied.
Second, the company must showcase its business to different candidates. To develop your brand image, you must create content so that candidates are informed, feel confident, are attracted and allow them to project themselves in the company.
This can be done by sharing photos of the daily life of the company (team meal, meetings, relaxation time, etc.), employee testimonials, a video of the offices, key information about the company employees (average age, turnover rate, etc.) and others.
Transparency is essential to attract candidates . For a perfect match between the company and the candidate, the latter must be able to identify the culture of the company using this information, to know if there is a “match” or not.
To develop the brand of your company, there are different channels. For example, you can create an attractive job page on your website. It is possible that most of the candidates have their first experience with the brand within it and you know, the first impression is the one that counts. Heineken, for example, has chosen to recruit the best talent through a fresh and disruptive interview on a website where it is the personality of the candidate that prevails.